3758 2009-11-15 17:35:30 UTC 3 8 It appears that the coding of &quot;Competitive Price Match&quot; at the check out counter does not give employees the ability to append a source code (ie: Amazon, Walmart and most importantly Best Buy) when a customer brings in a product page that they printed and brought to a Best Buy store to get a lower price for a product they found online. For Best Buy product pages, having a bar coded user session that can be scanned at the register and matched back to user sessions so that the Digital Marketing &amp; Emerging Media teams can funnel this data into web analytics packages would be of great value in understanding multichannel purchase behaviors. 1417 Todd Tweedy 2009-11-13 17:13:10 UTC 23 false 222 marketing 6 1412 2009-08-11 21:55:39 UTC 3 7 Let people, fans, friends, customers, guests submit their marketing ideas to BBY Marketing team for consideration. If they are good and focused on achieving our business goals and customer solutions - we might execute them and pay for the idea. Would this be helpful? 552 BBYIDEA 2009-07-16 02:49:14 UTC 9 false 222 marketing 4 1484 2009-08-13 21:27:43 UTC 4 5 using a smaller shopping cart with a larger basket will not only increase customers satisfaction but also increasing units per sale by adding the &quot;drop in&quot; method, where customers are more willing to add items to their carts. Plus, i also hear twenty customers bang the carts on the base deck of the store a day and that gets damaging to the store. 849 AlexX_Undead 2009-08-13 21:19:15 UTC 67 false 222 marketing 5 2245 2009-09-09 18:42:02 UTC 3 5 during holiday seasons, have employees that are dedicated to gift wrap customer's gifts.<br/><br/>this will make the ultimate one stop shop and make customers happy for the convenience 849 AlexX_Undead 2009-08-13 21:19:15 UTC 67 false 222 marketing 4 1267 2009-08-06 18:44:54 UTC 3 5 Create a social network for Mom's to learn about electronics, ask questions, etc in a &quot;guilt free&quot; and &quot;no stupid questions&quot; zone. Allow Blue shirts to be a part of the conversation, then carry it into the store so Mom's can come in and find a blue shirt Mom (perhaps she wears a slightly different color blue) and ask her questions, get help etc. This would be a nice differentiator for BB and a service mom's could use and enjoy 348 dizzy 2009-07-08 15:35:26 UTC 1 false 222 marketing 7 4739 2010-01-08 06:16:05 UTC 5 4 Hold an annual face-to-face/video streamed/Tweeted conference at BBY headquarters with IDEAX contributors and BBY team members. Review ideas and create breakout groups to work on actual business challenges various departments are facing. Think of the group gathering not as a bunch of people to further a strategic corporate objective but rather a group of passionate and intelligent thinkers that are interested in contributing to the identification of corporate strategies. 1417 Todd Tweedy 2009-11-13 17:13:10 UTC 23 false 222 marketing 0 4273 2009-12-09 19:28:01 UTC 5 4 Best Buy needs more marketability in the green sector. By adding solar or wind production to your corporate offices, and some stores, you could help the earth and your bottomline. If you want a good example look at Google's headquarters. They also have made it very visible to the public what they have done. 1630 brademe 2009-12-09 19:13:50 UTC 4 false 222 marketing 1 253 2009-06-09 17:08:26 UTC 5 4 Switch this to an online distribution format, saving you, I assume, several hundred thousands in mailing and shipping costs while reducing your paper usage. You can also track the open rates, redemption rates, etc. through analytics a lot easier. I think thats a win-win all around. 245 Charlie Riley 2009-06-09 17:08:55 UTC 0 false 222 marketing 4 4674 2010-01-04 17:49:53 UTC 5 3 As a way to compete with sales being lost to online retailers, offer a free 1 year Geek Squad protection to customers on at least select purchases. It's fairly impossible for brick-and-mortar stores to beat online retailer pricing, but offering an incentive over those online retailers would give Best Buy a way to help compete. The one area that is always a hit against online retailers is that of dealing with product defects and returns. Market the promotion as a &quot;refuge&quot; from dealing with the expense and headache associated with returns and problems with online purchases. Being able to offer the customer an easy way of dealing with these issues, and giving them peace of mind that they are covered against problems for at least a year should help make the sale, and a happy consumer (which would be more likely to purchase from the store again).<br/><br/>Furthermore, it would help &quot;advertise&quot; the Geek Squad protection, and should help to sell extensions to a Geek Squad protection plan as the 1 year coverage nears expiration. 1782 bigdav1178 2010-01-04 17:31:30 UTC 4 false 222 marketing 0 2524 2009-09-19 03:26:22 UTC 5 3 With any purchase of a new release CD, buy another previous released CD from the same group for $10 cheaper (or some incentive)<br/><br/>for example: buy Three Days Grace new cd and buy their older one-x cd for $4.99 849 AlexX_Undead 2009-08-13 21:19:15 UTC 67 false 222 marketing 2 5552 2010-03-10 00:55:53 UTC 1 3 Generate millions of dollars of new revenue streams by charging movie studios to advertising movies that are coming soon to theaters or DVD. The studios have already made the trailer and it would allow them to reach millions of customers for a very low cost.<br/><br/>E.g. Let's say you want to advertise your movie at for two weeks at a 1000 Best Buy stores. Your 3 minute trailer plays a total of two hours a day (40 times a day). You get your trailer played 560,000 times. BBY charges only $100,000. <br/><br/>Do this with 100 movies and generate an incremental $10 million or more profit for the company. 1316 master mind 2009-10-20 01:46:42 UTC 21 false 222 marketing 1 3373 2009-11-02 12:53:02 UTC 4 3 It would be great if we produced a catalog once a quarter that was a buyers guide for our customers. It would be able to detail all of the reasons &quot;Why, Best Buy&quot; for a customer so they know the competitive differentiators we have put in place. There are a million reasons why customers should be shopping at Best Buy, and we don't currently have a great way to spread this message. This would be a great way to do that. 719 Michael Sander 2009-07-28 12:17:12 UTC 57 false 222 marketing 1 2133 2009-09-04 19:01:12 UTC 4 3 Or electronic receipts, show on every purchase how much more they need to get reward zone points <br/><br/>as well, show how many reward zone points they already do have 849 AlexX_Undead 2009-08-13 21:19:15 UTC 67 false 222 marketing 0 2223 2009-09-08 21:09:34 UTC 4 3 This is something that I hope Best Buy looks more into, and that is to bring more exclusives when pre-ordering or buying games from our stores. There has been countless times that I pre-order at Gamestop because they have add-ons and other insensitive to purchase games there. For example: if you pre-order you get a code to unlock a playable character, or an exclusive gun for Call of Duty etc. We have done some before but do not target hard enough and consistent enough to compete in at a higher level. 849 AlexX_Undead 2009-08-13 21:19:15 UTC 67 false 222 marketing 1 3729 2009-11-13 17:12:26 UTC 4 3 Scaling growth opportunities in the search arena like RDA/XML work Jay Myers has been developing as well as REMIX API are innovative but there are a number of block and tackle aspects of both organic and paid search need to be addressed, including:<br/><br/>1. Build out a localized Black Friday PPC Campaign that can be deployed around territories, stores or products that leverages insights from other BBY teams.<br/>a. Connect with James Frye, Senior Manager, Customer Insight R&amp;D on Black Friday circular recommendations by Merchants and Retailers to identify new opportunities of BF09.<br/>b. Review archived PPC results for previous two years for Black Friday trends and brand marketing goals.<br/>c. Build out segmented ad groups with day parting that focus on attracting customers and linking them to product purchase behaviors based on Customer Insight R&amp;D findings on purchase activities:<br/>i. Bought on Black Friday from the circular<br/>ii. Bought on Black Friday but not from the circular<br/>iii. Didn’t buy on Black Friday but made a purchase during the holiday season.<br/><br/>2. Introduce copy testing methodology across all ad groups on Google Adwords to boost BBY’s overall quality score combined with deactivation of poor performing keyword phrases and ad groups.<br/>a. Leverage Born on Dating in SearchCenter.<br/>b. Ad element testing would begin by creating a control from testing 4 to 6 ad units. Then introducing test to uncover winning titles and descriptions. <br/>c. Utilize insights from four customer tiers to fine tune messaging.<br/>d. Map Keyword Assists (non-converting keywords that lead to a desired action) to converting terms and use KA’s in the ad copy.<br/>e. Landing page testing will also be incorporated so that we can assess the use of single terms and specific product pages vs. a single term and a category page as a method for achieving higher conversion rates.<br/>f. Using testing as a syndication of best knowledge for ongoing testing on other search engines to expand reach, sales and profit.<br/><br/>3. Create higher value performance metrics that will be used to drive campaign decisions. <br/>a. Utilize the COGS Vista rule within SearchCenter. SiteCatalyst allows you to upload a list of product IDs and unit costs so that SiteCatalyst can apply the unit costs in a custom event automatically on each purchase.<br/>b. The objective is to calculate gross profit using the COGS Vista rule.<br/>c. Combine the COGS Vista rule with an EBITA (earning before the deduction of interest, tax and amortization expenses)<br/><br/>4. Begin to Close the Loop on Untracked Revenue Gaps. The hypothesis I want to explore is that individuals who live within 20 miles of a Best Buy store are likely to respond to sales promotions by exhibiting Urgent Printer Behavior (UPB). Urgent Printer Behavior is when a customer goes to BestBuy.com for an immediate product or service needs and adds a desired product/service to a shopping cart so that they can see the price. The customer then prints the page to take to a local Best Buy store to get the product and the price-matching price for that product.<br/>a. Price is not displayed in most cased until a product is in the shopping cart.<br/>b. Numerous message board posters talk about an instant gratification trigger that gets them into the store because they want something “now.” 1417 Todd Tweedy 2009-11-13 17:13:10 UTC 23 false 222 marketing 1 3196 2009-10-23 13:09:27 UTC 2 2 Offer RZ customers a significant discount (10-20%) on higher margin categories (e.g. Geek Squad services, Mobile, ink, house brands). Each RZ customer is emailed a unique discount code used for a purchase at bestbuy.com. <br/><br/>Here's the viral part:<br/>They can forward their unique code to all of their friends and they can also get the discount if they use the code. If that happens the RZ member gets bonus RZ points. So there's a strong incentive for the RZ member to forward his discount to all of his friends.<br/><br/>This could be a great sales and profit booster in the slower sales months like Janurary through July. 1316 master mind 2009-10-20 01:46:42 UTC 21 false 222 marketing 5 3783 2009-11-17 19:50:58 UTC 5 2 Enhance Customer Ratings and Reviews to expand localization strategies, improve the user experience, increase content distribution and syndication and strengthen the post-purchase relationship between Best Buy and customers.<br/><br/>I used the Garmin nuvi 255W GPS as a source product to reference. Here’s a link to that product page: <br/><br/><a href="http://www.bestbuy.com/site/Garmin+-+n%26%23252%3Bvi+255W+GPS/9252872.p?id=1218068797021&amp;skuId=9252872" rel="nofollow">http://www.bestbuy.com/site/Garmin+-+n%26%23252%3Bvi+255W+GPS/9252872.p?id=1218068797021&amp;skuId=9252872</a><br/><br/>Nine core recommendations are proposed, including:<br/><br/>1. Expand sources of review content of Best Buy and products and services Best Buy sells. The goal is to create an open multi-sourced review content platform rather than a closed proprietary tool. I propose that you start by working with BazaarVoice to expand their review tool and API so that Best Buy can feed in reviews from any appropriate source Best Buy identifies whether local content publishers, Twitter user as well as review information published on Local Search engines. The goal is to expand content references from contributors that can be turned around and distributed and syndicated to profiles Best Buy maintains or has claimed.<br/><br/>2. Add an option to get crowdsourced ideas from reviewers during the review process. Plugin an IdeaX widget that gives reviews the ability to not only rate and note whether they would recommend but also the ability to share ideas about products and services. Most importantly include links to products or services that were reviewed as part of the IdeaX submission so that new viewers have a link to come visit a Best Buy product page.<br/><br/>3. The brand experience on the Review pages is not consistent with BestBuy.com. The link for the Best Buy logo on the Reviews homepage does not go to the BestBuy.com homepage. Right now it just links back to itself – <a href="http://reviews.bestbuy.com/3545/allreviews.htm" rel="nofollow">http://reviews.bestbuy.com/3545/allreviews.htm</a><br/><br/>4. Add structure to the unstructured data that is presented on the page. There are presently 74 different navigation selects that can be narrowed down to 16. The current navigation options are too general to provide value, contain combined categories that need to separated or category labels that are most likely confusing to the user. Here are a few examples:<br/><br/>a. Triggered Emails<br/>b. Electronics<br/>c. Interview<br/>d. Music &amp; Movies<br/>e. Name Brands<br/>f. Other Product Categories<br/>g. Outlet Center <br/>h. z_search_Reggae<br/>i. z_search_World<br/><br/>5. No search features nor personalized product recommendations based on user sessions exist. Plugging in iGoDigital’s solution into these pages is highly recommended.<br/><br/>6. Tailor individual Store pages – example Edina: Store 5 -<a href="http://stores.bestbuy.com/5/H.20.2?AQB=1&amp;pccr=true&amp;g=none&amp;pageName=" rel="nofollow">http://stores.bestbuy.com/5/H.20.2?AQB=1&amp;pccr=true&amp;g=none&amp;pageName=</a> with localized review content. Integrate localized Most Popular Products and Top-Rated Products categories on each store page so that individuals are closer to product information and experiences. These two widgets could be upgraded by including product images as part of this data feed.<br/><br/>7. CRM modeling of review and for that matter IdeaX submissions to go beyond account confirmation messaging via email to using email communications as a notification and acknowledgement tool to celebrate, recognize and create deeper connections with customers and the Best Buy store employees.<br/><br/>8. The “Read all my reviews” option is not plugged into the reviews.bestbuy.com subdomain pages and the “Read all my reviews” link generates a new window using a modified directory – 3545a – <a href="http://reviews.bestbuy.com/3545a/nameofreviewer/profile.htm" rel="nofollow">http://reviews.bestbuy.com/3545a/nameofreviewer/profile.htm</a>. I propose using the product review page content – (an example using Garmin nuvi 255W GPS) <a href="http://reviews.bestbuy.com/3545/9252872/reviews.htm" rel="nofollow">http://reviews.bestbuy.com/3545/9252872/reviews.htm</a> as the destination for Read all my reviews links with the user taken to a specific review using pagenumber + reviewnumber as the location mechanism.<br/><br/>9. Navigation at the bottom of the page can be enhanced. Enhance the lower navigation by removing the Product Details button at the bottom of a page and, reformatting the look, positioning and navigation options presented to users. 1417 Todd Tweedy 2009-11-13 17:13:10 UTC 23 false 222 marketing 0 4609 2009-12-31 14:10:20 UTC 6 2 BBY may be a global chain, but each store operates in a hyperlocal economy. Give your store managers greater autonomy to work directly with their local areas - join AND participate in local chambers, advertise locally, interact locally. Provide local store websites (ala social network profiles) to allow local stores to identify themselves, their employees, their local achievements, etc.<br/><br/>Best Buy has great prices and selections, but as a chain it is viewed dispassionately as just another corporation. Mass marketing just emphasizes the disconnection from localities. If the local store becomes a local supporter, local shoppers will care on a more personal and direct level. 63 avanzyl 2009-05-13 12:55:48 UTC 3 false 222 marketing 0 4450 2009-12-21 05:42:02 UTC 4 2 Drive sales by showcasing artist and their music within your circular ad and feature them in store.... and to extend that further, drive sales of that paticular genre by providing comp artist for sale. <br/>You need new music buyers who know your customers by local markets...not by corporate receipts. Get in touch with your customers. 1688 renlangi 2009-12-19 03:00:02 UTC 7 false 222 marketing 0 5061 2010-02-03 03:05:24 UTC 3 2 My grandkids love their Best Buy gift cards I give them for Christmas and Birthday presents. I'm sure there are a lot of kids that get BBY gift cards. Perhaps you could have a special day and special discounts for kids using their gift cards. These kids will be back for years to come. 1960 wagoman 2010-02-02 16:56:38 UTC 11 false 222 marketing 0