My idea is... More .Com Departments Open After Hours

2970

2009-10-14 03:59:10 UTC

4 My idea is... More .Com Departments Open After Hours It'd be great if... Everything was possible for customers to actually do after hours. So many departments close after hours it can barely be considered 24 hour customer service. Whether it's 1-2 people from every department or giving the phone representatives a little more leeway to help out with order editting/cancelling, installations, reward zone, etc 840 BBY01-960

2009-08-12 04:54:02 UTC

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2009-07-14 18:29:24 UTC

4 Job Description for the SM,EMM (by *personal information removed*) RESPONSIBILITIES The Sr Manager, Emerging Media Marketing must be able to, first of all, create an acronym for his or her title because saying the “Sr Manager, Emerging Media Marketing” each time the position is referred to will contradict one of the qualifications below: Efficiently manage one’s time. For the purpose of this job description, we will use “SM,EMM”, it’s up to you whether you wish to recognize the pause dictated by the comma in the title (however, please reread the qualification about time management). The SM,EMM must be responsible, as this section suggests. Responsibility means being relied upon to make sound decisions on one’s own in accordance with the company message and be accountable for such decisions in the areas of strategy, budget and management. It also means that the employee mustn’t @ reply when the tweet called for the privacy of a DM. In emerging media, it is important to be authentic and accountable or someone will bust you. It is also important to remember that an organization has fewer than four hours to respond to any misleading or improper information posted online (such as videos taken by employees in the back of the store), therefore the SM,EMM must be available 24/7 in case of such emergencies. This employee is required to understand as much as possible about the brands, products, initiatives and services of the company or, when in doubt, leverage the general public for the correct information since the internet has more information and has proven to be quicker to report it than any other medium. There are a billion people in the world that can use the tools that the SM,EMM will have to use and there are a many who can tell a story, but few that can do both. The SM,EMM must be a master in the art of persuasive non-fiction through the channels of emerging media. Long gone are the days of epic public relations fables, today’s communications specialist must be eloquently pithy. The SM,EMM must not only be virtual, but must interact with real people, as well. This position will serve as the liaison between the company and our agency partners. Developing a network to accomplish tasks is a must in this position and the SM,EMM should be an inspirational manager for all direct reports (a box of donuts goes a long way). Be creative. BASIC QUALIFICATIONS Basic qualifications are like the sign at the amusement park, “You must be this tall to ride.” • Equally be able to speak and write in proper English, but squeeze a message into as few characters as possible without sacrificing comprehension. • Understand the difference between dialogue and monologue--in other words--the difference between conversation and broadcast. • Efficiently manage one’s time. We realize that it’s very easy to get sucked into comments on status updates, so avoiding it when it isn’t in accordance with the company mission is a necessity. • The internet is the best place to lie—you can be anyone you want online—therefore the SM,EMM must be real and truthful. The “Poke in the Arm” test may be administered at the interview. • Be able to work with the following sites/tools: LinkedIn, Facebook, Twitter, MySpace, Plaxo, Google, Alltop, Backtype, Blogger, Ning, Tweetdeck, Seesmic, Squidoo, Twitter Grader, Friend or Follow, delicious, Slideshare, YouTube, Vimeo, StumbleUpon, Digg, PRWeb, Scribd, Flickr, WordPress, TypePad, Technorati, IceRocket, Tumblr, TipJoy, Alexa, Wikipedia, and BaseCamp (this list may change, in fact will change, with daily frequency). • Understand the following acronyms: RSS, SEM, SEO, PPC, CPM, CPC, LOL, IMHO, WTF, API, B2C, B2B, CTR, IM, PV, RON, WWW, TTYL, LMAO, ROTFLMAO, WYSIWYG and, most importantly, RTFM. • Own a smartphone (at least one) and have a bountiful data/text plan. PREFERRED QUALIFICATIONS Preferred qualifications are like paying for the picture that was taken at the end of the roller coaster ride; they’re nice, but not necessary. • The Triple Crown of social networking: 1000 Twitter followers, 500 Facebook friends and 250 LinkedIn connections. • Finalist in the speed-juggling of tasks across multiple browsers, browser tabs, desktop applications and devices. • Nimbly tactile; no fumble-fingers will be hired. • Understand and be able to operate under both intended and emergent strategies (be proactive and reactive). • Viral, but not contagious. OTHER It is a common misnomer that multi-tasking is a desired job requirement. We are looking for someone who realizes that multi-tasking means that nothing is getting your full attention. Therefore, we prefer that the SM,EMM be able to transition between tasks quickly and fluidly without loss of energy or heat. Being in “the now” is a must in this day and age. Pavlovian responses in meetings to texts, cell phones calls, instant messages, email dings, Skype bloops or calendar alarms will not be looked upon with favor. We recommend the SM,EMM be able to show up to meetings with paper and pen. Have read the following: Made to Stick, The Tipping Point, Good to Great, Cluetrain Manifesto, New Rules of Marketing & PR, Groundswell, Tribes, Here Comes Everybody, Naked Conversations, Freakanomics, and Wisdom 2.0 (applicant will be asked to provide a book report for each). *personal information removed* 508 zamees

2009-07-14 18:30:01 UTC

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2613

2009-09-24 06:03:43 UTC

4 My idea is... EMPLOYEE DISCOUNTS It'd be great if... we had employee discounts. where is the love? BBY is a monter and the front line agents (instore and phone) keep theat machine running well everyday. we wouldn't need much (5%-10%perhaps) just something to remind us BBY knows we're here. 840 BBY01-960

2009-08-12 04:54:02 UTC

107

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645

2009-07-14 16:12:35 UTC

2 Wardo's Job Description Idea for the Emerging Media Marketing role The term 'emerging media expert' may be an oxymoron. Perhaps it should be 'emerging media specialist' or even 'emerging media explorer'. After all it is just emerging. It reminds me a bit of the early days, when you could find corporate job descriptions for Internet professionals demanding 10+ years of Internet-related experience in a field that was not really even 6 years old. Larry Ellison, Oracle CEO, in a keynote address he gave some years ago, observed that a calendar year was roughly equivalent to four Internet years – thus equating an Internet year with a corporate financial quarter. The rate of change on the Internet is fast and I would argue that the impact emerging media has makes change even faster. I agree with George Colony from Forrester Research as he so aptly put it "Social [media] is like sex. It's fun to talk about and read about, but you can't truly comprehend unless you do it." An online presence of some magnitude is telling, but perhaps requiring 200+ friends/connections/followers is too arbitrary. Research suggests that your brain is hard wired to pay attention to about 150 people (Dunbar's number). Perhaps instead one should focus on the transferable skills and career evolution of a candidate as well as his/her passionate attitude. "For true experts realize that they don’t have all the answers, they are aware that surprises await in every endeavor, and they have the resources to deal with everything that is thrown at them." -Rick Mahn For example take the role of Islands Caretaker for Tourism Queensland in Australia, or what has been termed the ‘Best Job in the World’. The role was a newly created position designed to help promote the Islands of the Great Barrier Reef in Australia to the world. A 34-year-old charity fundraiser from Petersfield in Hampshire, UK was selected not only for his transferable skills (SCUBA diving and sailing) but his adventurous spirit, energy and passion for the outdoors. Transferable skills for an Emerging Media Marketing role would probably include: - search marketing strategy and implementation - project management - web metrics and analytics - team leadership and agency management Career evolution might look like this: Develop web properties -> manage web properties -> advocate usability -> market web properties -> measure web visitor behavior -> listen to web audiences -> engage in the web conversation with your audience in a human voice. For me anyway the Cluetrain Manifesto embodies many of the paradigms that have evolved on the web. Why not use that document to frame up a job description for the Emerging Media Marketing role? --- Begin Job Description Idea for the Emerging Media Marketing role --- "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies." - Cluetrain Manifesto Description of responsibilities * Be the leader for marketing Best Buy’s brands, products, initiatives, services, et al via Social Media, Mobile, and Video. * Lead direct reports and agency partners * Strategy/Budget/time line/project management responsibility * Inspire/Generate ideas * Develop an internal/external network to get the above done. Basic Qualifications * 10+ years web/online marketing and/or Agency experience with 3+ years developing and directing search marketing and/or online community and communications initiatives. * Bachelor's Degree * A positive engaging online presence - Experience with emerging media & record of having used it extensively: 1. Active Twitter account at least 1 year old with 150+ followers 2. Active Facebook account 3. Active LinkedIn account with 150+ connections and 24+ recommendations 4. 3G Smart phone Owner/User for at least a year (iPhone, Android or other) * 5+ years experience leading cross-functional teams in achieving a unified goal * 5+ years Experience with web property measurement and analysis Preferred Qualifications * Familiarity with quantitative and qualitative Web Analytics reports such as those generated by Omniture SiteCatalyst, or Foresee Results. * Ability to manage multiple projects simultaneously. * Strong influence management capabilities * Ability to create great working relationships with all levels within the company and across multiple disciplines. * Superior communication and writing skills * Committed to staying on top of emerging technologies and developing new programs and strategies accordingly. * Ability to move from a technical project status meeting in IT to a creative marketing meeting, and be able to understand and participate with both on equal footing. other * Keen sense of curiosity and hunger for knowledge * A desire to make a difference --- End Job Description Idea for the Emerging Media Marketing role --- 416 Ward Tongen

2009-07-09 22:13:07 UTC

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651

2009-07-14 18:18:53 UTC

2 Ambassador, Emerging Media Marketing Ambassador, Emerging Media Marketing Best Buy is searching for a visionary to lead our Emerging Media Marketing efforts and be the Best Buy Ambassador within Social Media. You must be someone who recognizes that our challenge isn’t change; the challenge is the speed of the change. Can you efficiently and effectively move quicker then the digital masses? Best Buy needs a driven individual who has the passion and vision to keep us relevant within current trends, but also be one step ahead of the next one. Can you land an airplane and change the engine at the same time? The goal of the Emerging Media Marketing Department will be to create thousands of brand loyalists throughout the country. A ten year goal should be to have customers tattooing the Best Buy logo on their bodies…seriously. Responsibilities: • Be the ambassador for Best Buy’s brands, products, initiatives, services within the Social Media landscape (including web, mobile and video). • Become the HUMAN face of Best Buy Marketing within Social Media. • Provide the vision of Best Buy’s Social Media presence for the short-term and long-term. • Create transparency into Best Buy’s marketing efforts to consumers within all Social Media experience levels. • Strategy/Budget/time line/project management responsibility. • Develop an internal/external network to get the above done. • Lead direct reports and agency partners. • Generate ideas with a passion and delivery that inspire others to embrace your efforts. • Work with Best Buy internal communications to consistently update all employees about important Social Media efforts as well as any Social Media requests, policies, or ideas. Basic Qualifications: • High school diploma or equivalent • 2 plus years of experience presenting/speaking to groups to gain influence • 6 plus years of experience interacting within the Social Media landscape. (Facebook, MySpace, Flickr, Twitter, Etc.) Preferred Qualifications: • Degree • Previous advertising agency or media experience • 2 plus years of experience creating and developing your personal brand within Social Media 500 danmonfre

2009-07-14 17:19:30 UTC

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586

2009-07-10 14:39:07 UTC

1 Leigh's idea for the Emerging Media Marketing Role Hastily assembled, so I hope this makes sense (tiny window is not my friend). Senior Digital and Emerging Media Advocate - Best Buy JOB RESPONSIBILITIES • Lead the innovative positioning of Best Buy’s brands, products, initiatives, services (etc.) via digital media, including social media apps and tools, mobile and video • Assume responsibility for digital media marketing strategic plan, budget, initiatives & projects • Inspire and generate ideas within Best Buy as well through the company's active social network • Develop and demonstrate results via reputation management, monitoring and reporting • Serve as a relationship steward and brand advocate • Manage direct reports and agency partners in the accomplishment of key goals • Develop an internal/external network to facilitate the above BASIC QUALIFICATIONS (NOTE: Shift to a form - have candidates fill out the following) Please check the boxes below to indicate you fulfill each requirement: • 8-10+ years experience digital media or marketing • agency experience (managing or working within one) • retail experience • people management for teams of X-X (I don't know the number) • P&L and budget management • excellent communicator • superior writing skills • project management skills • past history developing or managing applications and tools for web, mobile • ability to execute • strategic thinker • active in digital and social media ADDITIONAL QUALIFICATIONS 1. Tell is in 140 characters why you are right for this job. <140 character limited text field> 2. Describe your learning path and academic experience 2a. Degrees: • BA / BS in : <Insert text field>; Year <four character year> • Masters in: <insert text field>; Year <four character year> 2b. Other experience: As necessary, describe your academic/learning background <250 words describing academic/learning path> 3. List the digital and social media apps, tools and sites only on which you are an ACTIVE participant. Include blogs, media sharing, bookmarking sites - you name it. <Insert fields for 8-10 links with text field for "other sites"> 4. Provide us with five links that illustrate YOUR CONTRIBUTION to digital and social media. these can be case studies, articles, blog posts, applications you have developed or other items. Provide a 140 character text description of each with the URL below: <140 character limited text field and text field for URL x 5> 5. What single URL serves as your "central destination" - providing complete information about you and linking people to your presence everywhere else? NOTE: Make sure your resume/bio/CV is available at this site but be sure to attach one for the HR geeks <250 word limited text field> 6. List recognition, awards or accolades you've been given for your work in digital or social media <250 word limited text field> 7. Briefly outline three ways Best Buy has used social and digital media to transform the enterprise <250 word limited text field> 8. Here's where you can tell us anything you feel we need to know about you: <250 word limited text field> 9. Please attach your resume here: <attach resume form> 427 livepath

2009-07-10 12:31:59 UTC

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593

2009-07-10 17:33:46 UTC

1 My idea for the Emerging Media Marketing role I didn't have complaints with the bulk of the job description. You've done a great job at quantifying as much as you can. However, I think the "250 followers" metric for Twitter won't prove anything. It would be great if you could make this subjective, rather than objective. That means the requirement would be "an active Twitter account with followers that match with the content of your feed." Yes, most average people can rack up 250 followers simply by existing, but I'd rather see someone who knows what to do with the tool, rather than a random chance that it's just working by function of how the tool can run itself. So, there. That's really all I had to complain about, but Spike called me a whiner, anyway. Oh well! 450 xybrewer

2009-07-10 17:34:13 UTC

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569

2009-07-09 20:17:48 UTC

1 My Job Description Idea for the Emerging Media Marketing role POSITION Sr. Manager, Emerging Media Marketing DESCRIPTION True Story. Best Buy loves Social Media, and we are looking for someone who feels the same way as we do about this medium. Our marketing department is looking for a Sr. Emerging Media Marketing Manager to strategically build upon our current social media channels while using their keen eye for emerging trends. If you are a digitally tech-savvy trend-spotter who lives and breathes social, someone who’s on a network long before it becomes trendy (cough, Twitter), then keep reading. The ideal candidate gets social. That’s a given. This person also understands how social humanizes a corporation, letting the suits connect with the customer and ultimately helping make their lives a little easier. You can call it Building Brand Affinity, but we just call it good customer care. Still with us? Good. This position requires much more than Tweeting, Facebook apps and social content dissemination. Sure, we like to Tweet. But this position is about listening, engaging with, and creating a dialog with our most valued assets, Best Buy customers. In this unique role, you will champion the Best Buy brand online while launching social media initiatives and creating a positive presence in the digital space globally for the Best Buy Brand. RESPONSIBILITIES • Build scalable social media marketing programs utilizing existing and emerging platforms • Develop and implement a social media marketing plan that is ever-evolving with social consumers • Reinforce existing social media outreach by taking a deep-rooted interest in our consumer, tracking their needs and doing whatever it takes to fulfill those needs • Work with all departments to ensure digital messaging is consumer-centric and relevant to organizational goals • Engage consumers in the social space by starting and maintaining a dialogue via social media channels • Monitor and track social chatter, buzz and discussion topics, synthesize the data for Management Team, and build your strategy around the buzz REQUIREMENTS • 5+ years of online marketing • An avid social media junky • A huge presence in the social media space, including a personal or professional blog, Twitter, Facebook, and a fairly obsessive desire to comment on blog posts • Familiarity with and ability to help guide consumer-centric design and usability standards • A self starter and Idea Man/Woman • Ability to provide small groups with clear direction and leadership • A flair for using “social networking speak”, as well as exceptional traditional writing skills • Strong sense of analytics and data dissemination • Interest in music, popular culture, entertainment and technology industries a plus • BA/BS required. MBA preferred • Social shouldn’t necessarily be a part of your life, it should be your life 411 Adam@AgencyNet

2009-07-09 20:13:56 UTC

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591

2009-07-10 15:20:43 UTC

1 Emerging Media Marketing Role Must Ask Three Questions by Jeff Jarvis Emerging Media - Multi-channel Marketing and Strategy Director will research value in a Googleized world and find strategic services that align with this new world. Example: “What if your goods cost you nothing? What if you charged nothing? Where does your value exist?” Jeff Jarvis - "What Would Google Do?" Implementation of digital multi-channel enterprise 2.0 (mobile, social, in-store, interactive) within a business will naturally cause disruption and power struggles inside the organization. On the outside, as the rise of the niche becomes more important than the mass, it will cause a greater immediacy for large organizations to start the mental shift internally sooner than later. The Emerging Media - Multi-channel Marketing and Strategy Director will assist Best Buy with the emerging media technology-scouting as part of a bigger digital innovation and marketing team. It requires someone from the outside with enterprise, entrepreneur, and VC experience. This individual would be responsible for strategic vision and creating a roadmap for multi-channel digital strategy. This role would manage a team that looks at digital tools for interactive, mobile, social, and emerging media devices and services and how they relate to humans to create happiness. 441 dp

2009-07-10 15:09:09 UTC

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655

2009-07-14 20:02:22 UTC

1 Emerging Media Marketing Role 1. Responsibility section: Provide leadership and be responsible for engaging customers and prospects employing a variety of social media channels. Develop and implement appropriate budgets and strategic plans; direct, lead and inspire agency and service provider partners; and provide the consummate example to fellow employees for enhancing and advancing the Best Buy brand and its components. 2. Basic Qualification section: Bachelors degree in communications, public relations, english or other similar educational credential Ten plus years in public relations, corporate communications, marketing or similar discipline Thorough understanding of communications channels including mass media, targeted media, social media and other communications channels Experience in a consumer facing company in public relations, marketing and/or customer service 3. Preferred qualifications Direct experience writing, blogging, serving customers Experience in consumer electronics Understanding of the nature and dynamics of networking Ability to be authentic, honest and an advocate 350 gfcorbett

2009-07-08 15:36:46 UTC

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533

2009-07-08 18:41:26 UTC

1 my job description idea for the emerging media marketing role forget the suggested guidelines. if social media has taught us one thing it's that the old rules no longer apply. here is the job description i would offer, presented in the form of a 140-character tweet: "get paid for what you do all day anyway. no need to frantically close web browsers in the presence of supervisors. also, free hot pockets." 359 tdrichter

2009-07-08 18:37:19 UTC

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626

2009-07-13 03:30:49 UTC

1 Sr. Marketing Manager, Emerging Media & Brand Advocacy We’re Best Buy, a global family of brands, an industry leader with more than 40 years of history…but that’s not REALLY what we’re about. We’re about people. People just like you. And, yeah, we know every company says they’re about people, but we really mean it. Really! We are looking for a talented, innovative and downright creative marketer with a knack for technology and emerging media tools. This jack of all trades will have some core strengths in marketing with a passion for brands, a strong background in emerging media technologies, a diverse background in planning and working with creative teams. When it comes to adoption of new ideas and concepts, this senior manager is first in line to try new things out. The candidate is excellent at motivating building talent and works to improve existing and new approaches. You can build, maintain and optimize a customer engagement center that reaches, not preaches, to the community. You are a Tweeting, Facebooking, Linkedin social mastermind with a much broader and deeper insight into other technologies and capabilities out in the emerging media space. It’s not the number of people you are linked to but the strength of the links you possess in each of your social networks that drives you. There is no limit to you breath and depth of knowledge, nor to your desire to build lasting relationships with potential customers, experts, and or brand advocates. You are ready to add value immediately while operating as strategically and tactically and can reach audiences of all levels. (Responsibilities) You: • Lead the innovative positioning of Best Buy’s brands, products, initiatives, services (etc.) via digital media, including social media apps and tools, mobile and video • Integrate campaign frameworks between traditional, digital and emerging media to develop cohesive and consistent relationship building approaches • Assume responsibility for digital and emerging media marketing strategic plan, budget, initiatives & projects • Actively manage the customer engagement cycle inclusive of adjusting and developing new approaches based on community insights and brand evolution • Manage multiple initiatives and actively leverage team expertise across multiple marketing channels • Leverage brand, market, customer and competitor insights to develop and recommend emerging media strategies that build robust and effective relationships • Leverage and Develop engagement structure that facilitates relationship building between brand and customer (Connecting, Informing, Entertaining and Sharing) and inspires customer to advocate on behalf of brand • Inspire and generate ideas within Best Buy as well through the company's active existing social and upcoming emerging media networks • Develop, recommend and prepare talent with in your team to meet existing and new community/market demands of emerging media presence • Leverage existing and new content from Content Management System or Digital Asset Management System • Develop and leverage simple taxonomy and tagging structure that is searchable by everyday community members • Develop and demonstrate results via reputation management, monitoring and reporting via agreed upon key performance indicators (KPI’s) • Serve as a relationship steward, brand advocate and trusted community advisor • Cultivate a flexible environment where you actively manage team, encourage innovation while developing direct reports • Manage relative interactive and traditional agency partners in the accomplishment of key goals • Recommend and implement optimizations to process, messaging, timelines and existing campaign frameworks • Develop agile topic maps and leverage with existing trending, ideas, marketplace messaging and much more. • Be an Early Adopter of Technologies, concepts and ideas: Actively educate and keep up to speed on community technology changes, updates and recommend adoption of new technologies (Base Requirements) You’ve got: • A Bachelor Degree in either Marketing, Communications, Public Relations • 5–7 years experience in marketing • Experience in digital and emerging media marketing (e.g. Web, Email, Landing Pages, Microsites, Blogs, RSS, Social Networks, SMS, etc.) • Experience in developing and implementing marketing campaigns from concept to execution • Active experience and knowledge in customer engagement cycle required • Experience in managing small groups, vendors and or team members • Excellent communication and writing skills • Project Management Skills • Ability to leverage talent across multiple marketing channels • Strategic planner and thinker with ability to execute and see campaign through entire campaign lifecycle • Experience in early adoption and recommending new technologies to management and teams for consideration/investment (Additional Requirements – Not Required but a plus) Hey now, if you’re a RockStar and you’re ready to get your game on and play, you bring: • 7+ years experience in marketing • Experience in retail • Experience with Fortune 100 to 500 brands and or operations • Knowledge or Experience with Content Management Systems (CMS) • An ability to communicate needs between multiple areas not limited to but inclusive of technical, category marketing, insights and research, brand, legal and creative business units (liaison between units to meet customer needs, demand and build relationships – consultant type role) • Knowledge and Experience with Content Creation Lifecycle • Experience and or knowledge of traditional, digital and emerging media marketing channels from a holistic approach • Experience with agency process, managing agencies and leveraging agencies • Experience with developing short, mid and long term recommendations and presenting to leadership This does not serve to be an exhaustive list of responsibilities for this role. Additional Notes: This recommendation is based on a number of variables. Most of this recommendation is focused around customer engagement and relationship building. The secondary piece is focused around the actual technologies and other pieces that make communications possible such as communicating ideas, leveraging adjacent talent and or talent across multiple departments. If you are interested in additional information about specifics related to this and or any parts of this recommendation, feel free to contact me at the information below: *personal information removed* I look forward to what each of your feedback so this idea can continue to evolve. - John 476 John Merritt

2009-07-13 03:07:22 UTC

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529

2009-07-08 15:35:05 UTC

1 Steve's Emerging Media Marketing Role suggestions First and foremost you need to find someone who has a passion of emerging media, they are excited by new ideas & technologies, you can hear it in their voice. They get that this is more than just "bolt on" ideas, it needs to grow and be embraced from within a company top down and bottom up. 1. Description of responsibilities Develop emerging media/marketing platforms for corporation; Oversee all emerging media opportunities across the company including but not limited to social network strategy, social shopping, mobile, blogging, micro blogging, video, earned media etc. Develop cross functional relationships; evangelize the importance and need for emerging media strategies, taking partners along the way Demonstrate accountability and ROI for emerging strategies manage agency relationships, cu;motivate new relationships with outside vendors and sales reps Motivate, mentor, utilize and develop team Innovate 2. Basic Qualifications 8-10+ years experience digital media or marketing agency experience retail experience people management experience excellent communicator superior writing skills strategic 3. Preferred Qualifications Active twitter account Active facebook account with 200+ friends Active Linked In account with 200+ connections Avid smart phone user (iPhone or other smart phone) Hunger for knowledge Sponge 4. other Must have the ability to have fun, laugh at self and generally enjoy what they do 348 dizzy

2009-07-08 15:35:26 UTC

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976

2009-07-27 22:29:24 UTC

1 Emerging Media Marketing Job Description Best Buy likes to keep things fresh-think outside of the box. Tap your stores-ask for nominations from your general managers! Do you have an employee in store who is passionate and innovative? A true gadget junkie who loves to talk to customers? Is this nominee connected online? Chances are if they're passionate about what they do; they are on Twitter, Facebook, Myspace and dozens of other usable media outlets. If your nominee is doing these things, they come to mind rather quickly- Hiring people based on degrees seems like a good idea-people with degrees and a long list of qualifications got our economy in its current situation. It seems to me that someone who could easily qualify on paper and have possess the knowledge in marketing will give the same old results. Hire someone who is passionate and has the mindset to "what-if" and not be ashamed. Someone who is not easily intimidated by shirts and ties. Someone who is quick witted and can easily adapt to change..Hire someone who isnt like every other corporate 'manager'. Make a commitment to this person to train them in the necessary areas that are "need to know". After all -. you trust your general managers with millions of dollars a year-trust them to send you a recommendation based on what they know best..who is passionate and can learn easily. Someone who can take the company to higher level without ever looking back. I guarantee there has got to be SOMEONE... 714 sarca30

2009-07-27 21:28:19 UTC

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588

2009-07-10 14:47:31 UTC

1 RE: Job Description Emerging Media Marketing Manager Apart from the seemingly arbitrary requirement of 250 Twitter followers, I thought the initial job description was pretty good. The job is Emerging Media Marketing Manager. In my opinion, the most important thing is to balance Emerging Media and Marketing. The ideal candidates should have social media *and* marketing expertise as well as some management experience. 437 sgetgood

2009-07-10 14:48:09 UTC

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549

2009-07-09 15:30:32 UTC

1 Job Description for Emerging Media Marketing The Senior Manager for Best Buy’s Emerging Media Marketing team formulates an evolving advertising campaign targeting web savvy clients in the new media landscape. Working with the Emerging Media Marketing department, the senior leadership gauges online trends and analysis to provide the optimal approach for maximizing the exposure of marketing initiatives. The manager is also responsible for developing content in a manner that increases online viewership in target demographics and encourages brand loyalty from young professionals. Basic qualifications • Strong familiarity with media ecology and online communities • Dynamic communicator with the ability to encourage the best ideas from those around them • Prominent participant in multiple new media venues, including the blogosphere, social networking sites and streaming media sites Preferred Qualifications • An ideal applicant will possess an advanced degree in marketing, journalism (marketing) or similar subject matter • Progressive experience (8+ years) working in online marketing, search engine optimization and related digital ad campaigns • Well versed in the latest movements of sophisticated online citizens – particularly college-aged viewers • Proven record of developing large, sustained, online viewership of advertising content in new media • Innovative media ecologist with a keen barometer for social movement in computerized communications Other • Preference will be given to those who find the “Geek Squad” uniform tasteful and alluring. 392 robustounc

2009-07-09 14:25:15 UTC

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532

2009-07-08 16:31:54 UTC

1 (My Job Description for the Emerging Media Marketing Role) Why not instead call the role - Senior Manager, Best Buy Digital Embassy? 351 Tim Cohn

2009-07-08 15:47:52 UTC

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531

2009-07-08 16:22:19 UTC

1 Job Description - Sr Manager, Emerging Media Marketing 1. Description of responsibilities Utilize a holistic 360 degree view of corporate objectives to develop strategies and execution plans for incorporating emerging media opportunities within existing and new channels with the goals of acquiring new customers, retaining existing customers and generating brand awareness for Best Buy brands. Keep abreast of emerging media trends, tools, and evaluate potential uses for Best Buy. Generate buy-in and assistance from internal and external stakeholders and partners. Create success metrics and a system of measurement to determine achievement of intended results. Lead and inspire a team of dedicated professionals to break new ground in emerging media. Innovate processes and methodologies to create a mutually supportive and integrated marketing mix including emerging media. 2. Basic Qualifications 7-10 years experience in progressive marketing roles Combination of traditional and new media experience within a B2C and B2B setting 2 years experience of managing direct reports Demonstrated ability to successfully create and execute strategies for integration of emerging technologies personally and professionally 3. Preferred Qualifications Active Twitter Account with 700 followers (sorry but 200 and you’ll get novices though the challenge is that the number of followers doesn’t tell the story, it’s the relevance of those followers which is harder to measure) Active Blog Account with a history of posts and comments Active Facebook Account with memberships to fan pages and groups (I don’t think you want to measure how many “friends” someone has because many separate their personal conversations with their professional conversations and personal popularity has no relevance on professional ability) Active LinkedIn Account with a history of posts within groups 4. other Ability to work and adapt to the changing landscape of emerging media Team player Upbeat attitude Inspires positive attitudes amongst others Now...should I submit my resume now or later! ;-) 349 @InnovateMarCom

2009-07-08 15:36:17 UTC

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617

2009-07-12 14:16:23 UTC

1 job description Here’s the overall perspective that informs my job description suggestions: We’re in the birth throes of something big - moving from a hierarchical to a social organization. If you look back to the industrial revolution, the easy part was the machinery. The hard part was getting people used to the psychological structure of hierarchical organizations. Now we’re undoing that and going in reverse is going to be just as hard and mysterious. While getting here was probably more difficult for the line workers who gave up freedom, going back may be the most difficult for managers, who’ll have to give up authority as they know it. What do you want from the senior manager, emerging media marketing? Is it an operational role where their main job is to keep on top of what everyone else is doing and cherry pick the things you want to copy? Or is it to wonder about the future? If the former, you want someone clever, quick and plugged in and I don’t have much to contribute to the discussion. If it’s the latter then you need a thinker who’s not locked into the technology and doesn’t drink from the same source as the herd. This is not a race to 140 characters, the most LinkedIn connections , Twitter followers or the quickest response to your competitors. Sure, you need that, but it sounds like your existing, technologically savvy people have those competencies. You need someone who can challenge them. A critical thinker as much as a cheerleader. After all, isn’t emergent media (and I assume you use that phrase instead of social media for a purpose) about complex systems and patterns arising out of simple interactions? Don’t you want someone who can identify the complex systems instead of perfecting the simple interactions? Rather than someone who can understand what’s going on with emerging media, how about someone who can intelligently “not understand” what’s going on. Who can ask a lot of good questions about all the assumptions that are zooming around. What is less emergent than an expert, social media or other? The fascinating thing is that we don’t know where this is going. Where in that mystery do you want your deepest knowledge to be engaged? Voraciously reading the distilled wisdom of the pop gurus or peering around the corners with the panoramic thinkers? The best indication (although not flawless) of an ability to do the latter is education, so I agree with your original impulse to require a master’s degree. However, I’d broaden it to require someone with rigorous education in two distinct fields. Business would be good, but not absolutely essential, for one of them. But then maybe art or psychology (since social thinking is a psychological phenomenon.) The more distinct the fields, the better because it shows this person can integrate ideas from all over and that’s where the nature of emerging media is grounded – all over. You want a quick thinker, but not someone who comes to conclusions quickly. So gimmicky tests are out. Think about the issues you personally are wondering about and engage them in a conversation. Are they curious? Can they mine indirection? If you get an intelligent, critical and creative thinker who can show they’ve thought about the field in a non derivative way, they can learn what they need to know about the platforms. Emerson said something to the effect that if two people are thinking alike, one of them probably isn’t thinking. 468 bob

2009-07-11 22:21:02 UTC

false 400 job description

573

2009-07-10 01:51:10 UTC

1 Why The Job Description For Emerging Media Marketing Role Shouldn't Have A Job Description Social media changes by the minute; by the time you list out a set of "job descriptions" they have changed, so technically, that person is therefore no longer qualified for the job. See my logic? So, with that in mind, I would ask three questions of the candidates: 1) Do you like the way Best Buy does business, its products and ethics? 2) Do you like to talk to people about that? 3) Can you adapt as your job description changes? Yes, Yes and Yes should narrow the field down to a few thousand. Then you check out their online profiles to see how the candidates interact online. One link and bio should lead you all the info you need. Mine is: (personal information removed) Best of luck! (personal information removed) 417 johncarson

2009-07-10 01:51:40 UTC

false 400 job description