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Steve's Emerging Media Marketing Role suggestions

Posted about 1 year ago by dizzy
Idea Status: new

First and foremost you need to find someone who has a passion of emerging media, they are excited by new ideas & technologies, you can hear it in their voice. They get that this is more than just "bolt on" ideas, it needs to grow and be embraced from within a company top down and bottom up.

1. Description of responsibilities
Develop emerging media/marketing platforms for corporation; Oversee all emerging media opportunities across the company including but not limited to social network strategy, social shopping, mobile, blogging, micro blogging, video, earned media etc.
Develop cross functional relationships; evangelize the importance and need for emerging media strategies, taking partners along the way
Demonstrate accountability and ROI for emerging strategies
manage agency relationships, cu;motivate new relationships with outside vendors and sales reps
Motivate, mentor, utilize and develop team
Innovate

2. Basic Qualifications
8-10+ years experience digital media or marketing
agency experience
retail experience
people management experience
excellent communicator
superior writing skills
strategic

3. Preferred Qualifications
Active twitter account
Active facebook account with 200+ friends
Active Linked In account with 200+ connections
Avid smart phone user (iPhone or other smart phone)
Hunger for knowledge
Sponge

4. other
Must have the ability to have fun, laugh at self and generally enjoy what they do

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2 Comments

jowyang

Posted about 1 year ago in response to Steve's Emerging Media Marketing Role suggestions

I think requirement 2 is key. They have a long term approach to digital marketing, while social marketing does require a new approach, it's not completely different than previous digital toolsets. I would add that they should demonstrate previous ability with 'emerging technologies' from previous eras, like the web, mobile, to show their ability to innovate.

I'm not so sure about 3, as the candidate should be able to demonstrate both work and personal experience with social --and I'm not sure specific numbers will ever be able to tell ability. Sure, an indicator, but as like you say a "Preferred" Qualification.

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livepath

Posted about 1 year ago in response to Steve's Emerging Media Marketing Role suggestions

I agree with Jeremiah about 3. i have a different idea about demonstrating qualifications which I'm posting.

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