529 2009-07-08 15:35:05 UTC 3 1 First and foremost you need to find someone who has a passion of emerging media, they are excited by new ideas &amp; technologies, you can hear it in their voice. They get that this is more than just &quot;bolt on&quot; ideas, it needs to grow and be embraced from within a company top down and bottom up.<br/><br/>1. Description of responsibilities<br/>Develop emerging media/marketing platforms for corporation; Oversee all emerging media opportunities across the company including but not limited to social network strategy, social shopping, mobile, blogging, micro blogging, video, earned media etc. <br/>Develop cross functional relationships; evangelize the importance and need for emerging media strategies, taking partners along the way<br/>Demonstrate accountability and ROI for emerging strategies<br/>manage agency relationships, cu;motivate new relationships with outside vendors and sales reps<br/>Motivate, mentor, utilize and develop team<br/>Innovate<br/><br/>2. Basic Qualifications<br/>8-10+ years experience digital media or marketing<br/>agency experience<br/>retail experience<br/>people management experience<br/>excellent communicator<br/>superior writing skills<br/>strategic<br/><br/>3. Preferred Qualifications<br/>Active twitter account<br/>Active facebook account with 200+ friends<br/>Active Linked In account with 200+ connections<br/>Avid smart phone user (iPhone or other smart phone)<br/>Hunger for knowledge<br/>Sponge<br/><br/>4. other<br/>Must have the ability to have fun, laugh at self and generally enjoy what they do 348 dizzy 2009-07-08 15:35:26 UTC 1 false 400 job description 255 529 2009-07-08 18:15:28 UTC 5 I think requirement 2 is key. They have a long term approach to digital marketing, while social marketing does require a new approach, it's not completely different than previous digital toolsets. I would add that they should demonstrate previous ability with 'emerging technologies' from previous eras, like the web, mobile, to show their ability to innovate. I'm not so sure about 3, as the candidate should be able to demonstrate both work and personal experience with social --and I'm not sure specific numbers will ever be able to tell ability. Sure, an indicator, but as like you say a "Preferred" Qualification. 231 jowyang 2009-06-05 12:44:20 UTC 1 false 256 529 2009-07-08 19:15:33 UTC 0 I think it has to go one step further than having a passion for social media/technology. They need to have a passion for using communications tools to solve marketing problems. 360 LMST 2009-07-08 18:56:05 UTC 0 false 271 529 2009-07-09 10:37:25 UTC 0 I understand why they should demonstrate that they embrace social media but would caution against quantifying Facebook friends in particular. Many people use Facebook exclusively for very close friends and family, not for business while LinkedIn and Twitter are more likely to be business related and therefore have a larger community. I agree that there may be other ways to demonstrate interest, love and experience with social media - running a blog or even showing they have commented on blogs for example. 376 lpartner 2009-07-09 10:37:22 UTC 0 false 295 529 2009-07-10 13:37:45 UTC 3 I agree with Jeremiah about 3. i have a different idea about demonstrating qualifications which I'm posting. 427 livepath 2009-07-10 12:31:59 UTC 1 false